In the Spring 2019 we were commisioned to make a new spatial identity for Genelec, the awarded Finnish manufacturer of active loudspeaker systems. The first appearence of the new spatial elements was at the Habitare Furniture Fair in September 2019. The concept includes collapsible fair stands and furniture, personalized acoustic elements and the material scheme. The plan was to make a flexible collection that would be re-usable and would adjust into fair stands of different size. The forest like green acoustic elements were done in co-operation with Innofusor. The visuality reflects the quality craftmanship and materials behind the Genelec products, and the companies commitment to sustainability. The natural materials and colours create a warm and inviting atmoshere.